This page is the guidelines for the 2013-2014 school year. This is left as a reference. Note: That the project was started in December and this system didn't get started until April so it is incomplete, but it does give a general flow of the work and timeline. We were seriously crunched the last week of school doing the Social Media Blitz. Ideally, this would be done with a few weeks left of school to work on press releases and encouraging folks to blog about our work.
Week of June 9
Due Wednesday, June 11th First make a copy of this Social Media Blitz Google DOC. Decide as a group who is going to answer these questions. You can all work on the doc, then have one person enter it on the Social Media Blitz Google FORM. See helpful under "Great #!" below. 1. Find 2 organizations that support your position and have a social media presence. A. Record their Twitter handle. Ex. @earthcaregeek B. See if we are already following them. If not, suggest that we follow them.
2. Identify if there are any local organizations that do similar work. If we email them, they may be willing to blog about us or retweet some of our posts. Contacting them directly through email is best and then we can send them a tweet by starting the tweet with their handle.
3. Research who else is Tweeting about your topic. List the top three # that folks that care about this topic are using that are relevant. (See the "Resources" below to help you find tags.
4. Write a minimum of 1 Facebook post and 2 Tweets. A. Facebook post B. Tweet 1: Address the tweet to one of the groups and include your URL (either to a video or website) Ex. @nonGMOProject C. Tweet 2: Promote either your website, PSA and/or video. Include your URL and at least one # from your top 3 # list.
Week of June 2
Finish your website. Turn in your completed checklist. - dueFriday, June 6th
Week of May 19
Project Day - Monday 1. Finish any pieces from Week 16. 2. Come up with 10 actions that folks can take to make a difference around your topic. Look at what others are doing or be creative! Add this list to your "Act" page. - Deadline May 19th
Week of May 16
Project Day: Friday - all period 1. Upload videos to YouTube or check in with group about completing video. Sign up for laptops at lunch if needed. 2. Add social media links on home page & link to firstname.lastname@example.org email. 3. Add content to the pages - see "Website" page for list of requirements.
Week of April 27
Project Days: Tuesday - all period Wednesday: 5-8 min. check in. about task division
Tuesday - April 29th 1. Finalize Slogan - Due by end of class A. Compare data. B. Record on your chosen slogan on your "slogan & campaign" document. 2. Division of tasks decided - Due by end of class A. Decide who will do which of the following the PSA, 3-5 minutes video & campaign. B. Record roles and responsibilities on the "slogan & campaign" document.
Task Overview Your group is moving into the "Act" section of the project where you will inspire others to care about your topic and take action. You know about your topic. You have a slogan. What do you want the world to do? How do you want people to get involved? Your group is going to create 2 products as a call to action: 1. a PSA - 30s or 60s. 2. a video - 3-5 minutes in length You need to decide who is going to do what and when are you going to do it. This will be HOMEWORK (not done in class) and is due Wed. May 14th or Thurs. May 15th.
Frequently Asked Questions (FAQs)- General Q: Can we all work on both together? A: Yes or you can split the task up. Q: What if I don't have a computer or equipment to do a video? A: Do it during lunch in my room. I'm available every day except for Wednesday. You can also come in during advisory. Just let me know ahead of time so I get computers. If you need a particular number (iMovie), you need to tell me ahead of time. Q: Do both videos have to include the slogan? A: Yes. They have to have the same slogan. Try to have other similar messages or wording. It makes for a stronger campaign.
Q: Can I use music that I purchased on iTunes? A: No. Although you own it, you do not own the rights to use it. However, you may an existing tune and create your own lyrics. When you take a piece and "transform" it, then it falls under the fair use policy. Q: Can we use pictures from the Internet? A: Yes. You can you photos from the Internet but you must put a bibliography at the end. If you are doing a PSA, the bibliography does NOT count as part of your 30 or 60s. In other words, when you finish your PSA, the video will be a little longer than 30 or 60s. Q: How do I share the video or PSA? A: Videos need to be saved as a Quicktime video or MP4. They can be brought in on a disk, flashdrive or shared electronically. If you email or share it electronically, you do need to include your name(s) and period code (alpha, beta, gamma or omega) and the project name in the file name. Ex. Beta Soil PSA Maggie S. Q: Can I get help from other people in different classes? A: Yes. You are trying to create a movement. If you have others that support your vision (or maybe they are just friends and want to help you out), that's fine. Q: Is there any way that we are supposed to divide the task up? A: There is no correct way to divide up who does the PSA and who does the 3-5 minute video. You can all work on both or one person can do the PSA and the others can do the 3-5 minute video. Q: If more than one person wants to do a PSA, can we have two PSA? A: Yes, BUT only if other members in your group will do the 3-5 minute video. All groups need to submit at least one PSA AND one 3-5 minute video. It's totally fine to submit two PSAs and one 3-5 minute video. Remember to record who is committing to what on your "slogan and campaign" document so it is clear who is responsible for which pieces and who is working solo and who is working with a partner or team. Q: What if we divided the tasks and the part they are supposed to do, like the PSA, doesn't get done. Does that affect my grade? A: No. You will only be graded on the parts that you committed to do.
Guidelines for PSA PSAs are for the public benefit. Your PSA should:
work to change behavior (ex. get people to wear seat belts)
appeal to the emotions (ex. Native American sheds a tear at the site of all the trash)
have your catchy slogan
have an action - in our case refer people to your Weebly site for additional info
not have your name on it; it's a professional piece so do not put your name on it or "thanks for watching'
exactly 30 or 60s - one second off is okay.
Guidelines for 3-5 minute video
Educate! Inspire! Geek out!
Include your slogan.
Include a bibliography.
Do NOT put your name in the video.
Your video must be in the 3-5 minute time frame. Credits can make the video slightly longer than 5 minutes. That's okay, but the content needs to be at least 3 minutes and less than 5 minutes.
Wednesday/Thursday - April 29 1. 5-8 minute check in about video/PSA tasks 2. Reflection:
What are you doing well on the project?
What has been the most challenging?
What next step does my group need to take?
Week of April 22
Project Days: Tuesday & Friday NOTE: We are doing SBAC testing this week so not all classes will have the same amount of project time. Monday: Website Info Shared with Teacher & Publish Website - ONE person only as directed by teacher
Click on this Google form and enter your website access information. Remember this information is all saved in your "Website folder."
Publish your website. Click the orange "Publish" button in the top right
Homework: Finish finding any videos that you'd like to add. You will be making your own starting next week. Share the links of videos you like with your classmates for HW so they can watch and decide if it appropriate for the site.
Overview for this week's project days In the next two
weeks you are going to start to create a campaign to inspire the world!
Your campaign will have several pieces and as a group you need to have
consistent messaging. This week you will discuss and decide on: 1. Your slogan 2. Your "story" - changing minds and behaviors means telling people a new story about how we can live; you are creating a "story" that inspires and engages (NOTE: You are not writing a story, but you are revisioning how society can be and what a difference that can make.) Tuesday Resources Choosing a Slogan
Create a slogan. a. Brainstormed slogans that we new and discussed what makes for a good slogan. b. Watched "New Rules for Making a Marketable Slogan." c. Brainstorm 10 slogans in 5 minutes. d. Narrow your slogans down to top 3. Homework: Get feedback on your top 3-4 slogans using this form.2. Upload any videos to your "Learn."
Friday Visioning a New World - Creating a New Story 1. Get in a circle. Inner circle. Outer circle. 2. Inner circle: 1 minute - What do you want the world to be? Then 1 minute, outer circle share your thoughts. 3. Inner circle: Slide 2 people to your left. 4 How people treat each other? Rotate 2 to the left. 5. How do you want people treat the environment? 6. Come together in a big circle with large paper and gather vision.